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[담당업무] ·Tasks
Key Responsibilities
Develop consumer-driven marketing strategies based on Korean market insights
Plan and execute integrated marketing campaigns (media, digital, PR, promotions)
Collaborate with global marketing teams (US & APAC) to localize global strategies
Lead brand activation initiatives across online and offline channels
Partner closely with sales and distribution teams to align marketing and commercial strategies
Manage annual marketing budget and optimize ROI
Support new product launches and category expansion (GTM strategy)
Manage external agencies to maximize performance and ensure consistent delivery
Qualifications
5+ years of experience in brand marketing
Preferred background in FMCG or consumer electronics/home appliances
Strong understanding of integrated marketing and media planning
Strategic thinking with strong execution and analytical skills
Fluent in both Korean and English (written and spoken)
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[자격요건] 경력: 경력 5년↑
학력: 대졸
직무기술: 5+ yearsof experience in brand marketing
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