Retail/VM Marketing Manager - 글로벌 스포츠 브랜드 기업

D-31정규직경력 10년 이상서울01명회사내규

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[회사소개]

글로벌 스포츠 브랜드 기업

[모집부문]

Retail/VM Marketing Manager

[담당업무]

In-Store Marketing
- Build the retail strategy, seasonal & 365 plan and drive performance through the best service, experience & product presentation. In charge of Mono & Multi channels across whole marketplace.
- Providing comprehensive recommendations on how to create maximum impact at local retail.
- Maintain understanding of key accounts and drive the strategies that help the brand gain space productivity and support sell through of key initiatives with a constant focus on innovating the retail brand experience on the retail floor.
Visual Merchandising
- Accountable for visual presentation in mono & multi brand doors. Objectives are to achieve consistent retail brand presentation in markets, driving higher conversion rate, ATV, UPT and maximize sell through.
- Responsible for building the Key Account In-Store Visual Merchandising team, to provide training to Key Account In-Store VM and accountable to ensure the executions align with NB retail directions.
- Support new store opening setup and collaborating with marketing, commercial and merchandising teams to provide VM support in other projects, like trade show, sales meeting etc.
Store VM Training
- Accountable for elevating retail excellence by providing regular retail presentation hands-on training to key accounts and owned and operated channels. Enhance front line retail associates’ knowledge to help achieve brand and business goals.
- Continue to evolve the way of training to enhance the effectiveness and efficiency of all training programs to a large group of front-line retail associate /retailers.

Team, Agency & Budget Management
- Lead the team of instore marketing & visual merchandising to in charge of the mono & multi channels marketing
- Closely work with retail agency for the seamless seasonal & 365 retail roll out & execution.
- Manage the budget effectively to enhance the productivity of retail planning & spending.
- Strong requirements; multi projects & tasks management skills, planning

[자격요건]

- Best & Premium retail marketing & presentation (Quantitative & Qualitative)
- Retail Store productivity
- Sales growth
- Visual Presentation standards

Minimum Requirement:
- Bachelor’s degree and +10 years’ directly relevant work experience.
- Prior experience in athletics & sports, fashion retail industry strongly preferred.
- Proven experience in implementing in-store retail programs, policies, procedures and methodologies.
- Highly developed verbal and written English communication skills with ability to clearly articulate goals and objectives.
- Highly developed presentation and facilitation skills. Strong interpersonal and leadership skills.

Competence:
- Project management skills, ability to balance several simultaneous projects leading to a common endpoint
- Retailing skills - understanding of retail business, solid knowledge of retail math and metrics
- Knowledge of store planning & premium retail implementation
- Analytical skills / Problem identification & solving
- A strategic leader and great team Player